By Davida Siwisa James
Apple Valley Review
A new beauty shop has moved into the Jess Ranch Marketplace, boasting an inventory of more than 20,000 products including cosmetics, fragrances, hair and skin care and bath and body.
ULTA Beauty held its grand opening Sept. 13, one of 576 stores in the United States, including cities in California. In a press release issued from its corporate offices, ULTA describes itself as the largest national beauty chain of its kind.
The shop offers prestige and mass-produced salon products and also offers salon services.
Barbara Morrow Williams, an Apple Valley resident, was quick to express her delight with an ULTA Beauty opening in the High Desert. Williams was a customer of the Rancho Cucamonga store and was hopeful that the Apple Valley store would also carry her favorite brand, Clinique.
“I usually have to buy Clinique at a department store, but it will be much more convenient for me to purchase it here,” Williams said.
A few of its 20,000 prestige skincare products include Dermalogica and Murad, and its prestige cosmetics include Bare Escentuals, Smashbox, and Stila. The store also carries popular brands such as L’Oreal, Neutrogena and Revlon.
The new store is in a 10,000-square foot location which includes a 950-square foot full-service salon.
Williams also expressed her dismay at being in stores where women were opening bottles of nail polish to sample them before deciding whether to make the purchase.
“The other reason I like ULTA, which is extremely important from a health standpoint, is that because they focus on cosmetics, fragrances and up-market hair products, they have enough people on the floor who are knowledgeable and can answer your questions about the products,” Williams said.
Because the stores are so well-staffed, Williams said she was confident customers wouldn’t find people opening products to sample them and returning them to the shelves.
The salon at ULTA is staffed with licensed stylists and skin therapists. Services range from haircuts and hair coloring, brow design and specialty facials. As part of its full-service care, Ulta has professionals available for complimentary hair and skin care consultations to provide customers with customized service and product recommendations.
ULTA Beauty also offers its customers a loyalty rewards program where purchaseslead to discounts on products or select salon services. There is no cost to join the program where members earn one point for each dollar spent.
The shop is at 18821 Bear Valley Road in Jess Ranch Marketplace. For more detailed information on the salon, its products and the loyalty program, call 760-240-6193 or visit their website at www.ulta.com.